Nigerian Merchants Get Stores + Customers for ₦500/Month

Thousands of Nigerian merchants have great products but lose sales every single day because customers simply can't find them. Having an online store means nothing if no one knows it exists.

Most e-commerce platforms hand merchants a digital storefront and leave them to figure out marketing, advertising, and traffic on their own. For small business owners already juggling inventory, customer service, and daily operations, that's an overwhelming burden.

Shopsonline, launched by Fuspay, is taking a different approach. The platform gives merchants customizable storefronts, inventory management, and sales tracking—but it goes further by actively working to connect merchants with customers.

"Businesses deserve more than just another storefront," said Teslim Ayantola, Head of Product at Fuspay. "They deserve a platform that helps them become visible, connect with customers, and generate more sales."

The platform welcomes merchants across every industry. Fashion sellers, restaurants, pharmacies, supermarkets, electronics shops, and service providers can all create storefronts. Individual sellers can even earn money by selling other merchants' products without holding any inventory themselves.

Opeoluwa Oroboade, Head of Growth at Fuspay, explains the core problem: "When you're a seller, your business closes when you go to sleep. Having a storefront alone means you only grow as far as your marketing effort."

The pricing removes a major barrier to entry. Merchants can sign up free and start selling immediately with a subscription of just ₦500 per month—one of the most affordable options in Nigeria's digital commerce space.

The platform is already gaining traction. Shopsonline was recently named the accredited e-commerce partner of Sinomart Superstore, one of Nigeria's largest retail destinations with locations spanning 16,500 square meters across Ota and The Palms in Victoria Island.

The Ripple Effect

Beyond individual merchant success, Shopsonline could reshape how Nigeria's informal economy transitions online. Small business owners who previously couldn't afford expensive platforms or marketing budgets now have an accessible entry point. As more merchants gain visibility and grow their customer base, the entire digital economy strengthens, creating opportunities for jobs, innovation, and economic resilience across communities.

As Nigeria's digital economy expands, merchants finally have a platform that helps them not just go online, but stay found and keep growing.