Oatly Prints Climate Message on 593M Cartons Worldwide

Your morning oat milk latte just became part of a global movement to fight climate silence.

Oatly, the world's largest oat milk producer, started printing a powerful message on every single carton it sells across 40 countries. The company sold 593 million liters in 2025, which means hundreds of millions of people will soon learn something surprising: they're not alone in wanting climate action.

The message is simple but game-changing. Between 80% and 89% of people worldwide want their governments to do more about climate change, according to peer-reviewed studies reported by The Guardian and dozens of other news outlets. In Germany, it's 86%. In India, 80%. Even in the US, three out of four people support stronger climate action.

Here's the catch: most of these people don't realize they're the overwhelming majority. They stay silent because they think they're alone, which is exactly what decades of fossil fuel industry messaging wanted them to believe.

Oatly presents the facts with its signature humor. One side of each carton splits the text into two blocks: 11 words representing people not interested in climate action, and 89 words representing everyone else. The longer section playfully nudges politicians about how "a lot of voters could swing your way" if they take action.

The campaign launched last week in Sweden and is expanding internationally. It follows a separate initiative in Japan, where every TV station will air public service announcements about the 89% for the next two years starting April 2026. In June, 136 Japanese news outlets also began spreading the message across social media and other platforms.

The Ripple Effect

When people discover they're part of a super-majority, everything changes. An 80-89% level of support would be called a "super-landslide" in any election. That kind of backing makes every other climate solution more achievable, from rooftop solar to ending fossil fuel subsidies.

California Governor Gavin Newsom has shown what's possible when leaders act on this support. His eight years in office brought aggressive renewable energy expansion while California remained the world's fourth-largest economy, proving climate action and economic strength go hand in hand.

The message on milk cartons might seem small, but it's fighting something big: climate hushing. For years, fossil fuel interests convinced people that climate change was too controversial to discuss. The 89% data proves that's false, revealing an enormous constituency of people ready for straight talk and common sense solutions.

Millions of people reaching for oat milk will now see proof that caring about our planet isn't radical or fringe—it's what almost everyone wants.