Rocket Scientist Mom Builds Rs 1 Crore Baby Food Brand

When Jyoti Srivastava couldn't find healthy baby food she trusted for her son, the rocket propellant engineer decided to make it herself.

The chemical engineer from Meerut had worked in R&D for the Indian Army, developing explosives and propellants. But motherhood changed everything. Store-bought baby food felt too sugary and low-quality for her growing child.

Instead of complaining, Jyoti studied infant nutrition and learned about millets. She trained in Infant and Young Child Feeding practices and spent the COVID-19 lockdown experimenting with recipes in her kitchen.

She started sharing her creations on Instagram, inviting mockery from relatives who couldn't understand why an engineer would become a "mummy blogger." Jyoti ignored them and kept posting.

In February 2022, Jyoti and her husband Gaurav Goel launched Little Cherry Mom. The bootstrapped brand focuses on millet-based foods that are easy for parents to prepare and safe for children to eat.

The product line includes millet flours, instant dosa mixes, sugar-free laddoos, khakras, and A2 Bilona cow ghee. Every item uses traditional methods like sprouting and fermentation to boost nutrition and improve digestion.

Jyoti tests each product on her own children before selling it. She sources ingredients from verified farms and checks them for pesticide residues and chemical fertilizers.

The Ripple Effect

Little Cherry Mom earned Rs 2.87 lakh and fulfilled 385 orders in its first month. By the end of FY 2022-23, the brand had crossed Rs 1 crore in revenue and served over 12,000 customers.

Today, the business generates around Rs 12 lakh monthly and fulfills over 1,300 orders. What started as one mother's search for better baby food has grown into a resource for thousands of families across India.

Jyoti's engineering background didn't go to waste. She simply redirected it toward a mission that mattered more: nourishing the next generation with food parents can trust.