Saudi Arabia Opens Fashion Program to All Business Stages

Saudi Arabia just made it easier for fashion entrepreneurs at any stage to get world-class support and funding.

The Saudi Fashion Commission announced Season 5 of its Saudi 100 Brands program with a completely redesigned structure. Instead of treating all participants the same, the program now offers three distinct pathways tailored to where each brand stands in its growth journey.

The change reflects how far Saudi fashion has come in just four years. When the program launched as part of Vision 2030, most designers needed basic business skills and visibility. Now the industry has matured enough to need more sophisticated support.

"This evolution is about transforming creative momentum into resilient, investment-ready fashion businesses that can scale locally and compete globally," said Burak Cakmak, CEO of the Saudi Fashion Commission.

The program already has proof that its approach works. In 2023, two alumni brands, streetwear label 1886 and luxury brand Abadia, landed backing from Turmeric Capital. That Singapore-based private equity investment marked the first time international investors put money into Saudi fashion brands.

The updated program welcomes brands across all categories: couture, ready-to-wear, jewelry, bags, accessories, footwear, fragrance, and beauty. Any fashion business with Saudi commercial registration and headquarters in the kingdom can apply.

Participants get mentorship, masterclasses, and targeted business development opportunities designed to build commercial skills and prepare brands for international markets. The tiered approach means emerging designers get foundational support while more established brands receive advanced strategic guidance.

The Ripple Effect

Saudi Arabia's fashion sector growth creates opportunities beyond the runway. As local brands become investment-ready and globally competitive, they're opening doors for designers, manufacturers, and creative professionals throughout the region. The program's success in attracting international investment shows that cultural initiatives can generate real economic momentum when they focus on building sustainable businesses rather than just showcasing talent.

Applications for Season 5 are now open to fashion entrepreneurs ready to take their brands to the next level.