Scientists Fight Health Misinformation With Trust

Trust in science is declining, but one epidemiologist has a powerful solution that's already changing minds.

Jessica Malaty Rivera isn't just studying disease outbreaks anymore. She's fighting what she calls the most dangerous epidemic of our time: health misinformation. And her approach is surprisingly hopeful.

Speaking at TEDNext 2025, Rivera shared why simply shouting facts at people doesn't work. When expertise itself is questioned, scientists need to become trusted messengers, not just information sources.

The problem isn't that people are anti-science. Rivera discovered that most people questioning health information are actually trying to make good decisions for their families. They're overwhelmed by conflicting messages and don't know who to trust.

Her solution focuses on meeting people where they are. Instead of dismissing concerns, she listens first. Instead of using complex jargon, she speaks in everyday language that resonates with real worries and real lives.

Rivera maps out practical steps that any expert can take. Build relationships before crises hit. Show up consistently in communities. Admit when science doesn't have all the answers yet. Most importantly, remember that trust isn't demanded but earned through genuine connection.

The Ripple Effect

Rivera's approach is already spreading through the scientific community. Researchers are learning communication skills alongside their technical training. Public health departments are hiring people who can translate complex findings into accessible guidance. Medical professionals are spending more time understanding their patients' fears instead of just prescribing solutions.

The impact extends beyond individual conversations. When trusted messengers emerge in communities, they create networks of informed people who can help their neighbors make sense of health information. One conversation sparks ten more.

This movement comes at a critical time. From vaccine decisions to climate science to AI safety, society needs people who can bridge the gap between expertise and everyday understanding. Rivera proves that expertise paired with empathy creates something powerful.

Her message resonates because it's fundamentally optimistic. She believes people want to understand science, and scientists want to help. The gap between them isn't insurmountable.

Trust can be rebuilt one honest conversation at a time.