Stellantis Plans 60 New Cars, $16K EVs by 2030

Stellantis just announced one of the auto industry's most ambitious turnaround plans, promising 60 new vehicle models and over $66 billion in investments by 2030.

The automotive giant, which owns brands like Fiat, Jeep, Peugeot, and Ram, revealed its FASTlane 2030 strategy at an investor conference in Michigan this week. Chairman John Elkann called the overhaul "ambitious but realistic" as the company races to close the gap with Chinese electric vehicle makers.

The plan focuses investment on four powerhouse brands: Jeep, Ram, Peugeot, and Fiat, which will receive 70% of the funding. CEO Antonio Filosa said the strategy will "enable people to move with the brands and products they love and trust."

Among the 60 new models coming by 2030 are 29 fully electric vehicles, 15 plug-in hybrids, and 24 hybrid models. Stellantis is slashing the time needed to bring a new car to market from 40 months down to just 24 months.

The Ripple Effect

The real breakthrough comes in 2028 when Stellantis launches fully electric vehicles priced under $16,000 at its Pomigliano d'Arco plant near Naples, Italy. This price point could finally make electric cars accessible to millions of families who've been priced out of the EV revolution.

The Italian plant will also produce a new electric Fiat 500 and other affordable models. Fiat brand CEO Olivier François announced five new vehicles coming soon, including an innovative three-wheeled Topolino and a family-friendly SUV called the Grizzly.

The company is partnering with tech leaders like Nvidia, Qualcomm, and Uber to integrate artificial intelligence into production and develop autonomous driving features. Stellantis expects to save over $3 billion annually by 2028 through these efficiency improvements.

While unions in Italy expressed concern about investment flowing primarily to North America, the affordable EV announcement signals continued commitment to European manufacturing. The company plans to shift from a single global model to a multiregional approach that shares platforms and engines across markets.

With competition intensifying and technology cycles accelerating, Stellantis is betting that affordable electric vehicles and faster product launches will help it reclaim market share and drive the transition to cleaner transportation for everyone.