Subaru Donates $26M Through Share the Love Event

When you buy a car, you usually just drive it home. But Subaru buyers got to do something extra this holiday season: send money to causes they care about.

The automaker's 2025 Share the Love Event raised over $26 million for charities across America. Customers who bought or leased a new Subaru between November 20, 2025, and January 2, 2026, could direct a $300 donation to one of four national partners or a local charity chosen by their dealership.

The national partners include the ASPCA, Make-A-Wish, Meals on Wheels America, and the National Park Foundation. But this year's real story is local impact.

A record 839 hometown charities received support, the most in the program's history. Local organizations collectively received over $18.6 million from Subaru and its retailers, bringing help directly to communities where buyers live.

Since launching in 2008, the Share the Love Event has generated more than $346 million in charitable donations. That's nearly a third of a billion dollars directed by everyday people making everyday purchases.

"The Subaru Share the Love Event inspires the Subaru community to support causes that matter most to them," said Jeff Walters, President and Chief Operating Officer at Subaru of America. The program demonstrates how companies can build giving into their business model without asking customers to pay extra.

The Ripple Effect

The beauty of this program is its multiplier effect. One car purchase creates donations that feed seniors, grant wishes to sick children, protect animals, preserve national parks, and support local causes from food banks to youth programs.

With 839 hometown charities involved, the reach extends into hundreds of communities. A sale in rural Montana might support a different cause than one in Miami, but both create positive change where people actually live.

The program also strengthens the connection between Subaru dealerships and their communities. Retailers select local charities themselves, ensuring donations flow to organizations they know and trust.

This year's results show the power of giving people choice. When customers feel ownership over where donations go, everyone wins: charities get funding, buyers feel good about their purchase, and communities benefit from targeted support.

After 18 years, Subaru has proven that doing good can be good business.