Venice Beach Aims for World's Largest Cleanup on Sept 19

A coalition of six nonprofits wants to turn beach cleanup into the hottest event in Los Angeles, and over 1,000 people are already on board.

On September 19 from 4 to 8 p.m., volunteers will gather at Venice Beach Tower 18 for what organizers are calling an attempt at the world's largest beach cleanup. But this isn't your typical environmental event with clipboards and stern lectures.

Akasha Superfoods, Deep Blue, KOOK, Love Button, Oomee, and Opolis Optics spent 50 days creating buzz in the most creative ways possible. They impersonated DJ Diplo and his stunt double, rolled around in seaweed, and even dressed someone in a giant shrimp costume, all to get the musician's attention.

The strategy worked beyond expectations. Within one week of posting, the event hit number one trending on Partiful, a popular event platform.

"I believe what's cool and what's good for the planet don't have to live in separate worlds," says Brooke Buckman, Founder and CEO of Deep Blue. "We're not asking people to show up out of obligation. We're giving them a reason to want to be there."

The event focuses on community as much as conservation. Drinks will be available for volunteers, and Love Button is encouraging participants to wear their signature buttons and give one to someone else at the event.

The Ripple Effect

The organizers see this as more than just picking up trash. They're testing whether making environmentalism stylish and social can change how communities gather and take care of shared spaces.

"There is something incredibly powerful about thousands of people coming together to care for a place we all share," says Dr. Paige, Operating Director of Love Button Global Movement. "We hope every person leaves knowing they made a meaningful difference, not only for our beach and ocean, but for one another."

With growing grassroots involvement across Los Angeles neighborhoods, this event could signal a shift in how cities rally around environmental causes. When caring for the planet looks like a party instead of a chore, everyone wants an invitation.