Vietnam Hosts First MMA Creative Summit in Ho Chi Minh City

Vietnam's creative marketing community is getting a new platform designed to turn bold ideas into real business results.

The MMA Creative Summit 2026 launches April 24 in Ho Chi Minh City, marking the first time the Marketing + Media Alliance has created a dedicated creativity-focused event in Vietnam. The half-day summit will gather brand leaders, creative directors, and marketing strategists from across Southeast Asia at the Sheraton Saigon Grand Opera Hotel.

The event tackles a question that matters more than ever: how can creativity drive sustainable business growth, not just capture fleeting attention? In an era of fragmented focus and fierce competition, the summit explores how marketing can deliver measurable impact while staying bold and original.

Vietnam's role as a regional creative hub is growing, and this summit reflects that momentum. More than 20 industry leaders will share insights, including executives from Coca-Cola, Grab, Mondelez, and Suntory PepsiCo Vietnam Beverage. Agency voices from Ogilvy, Publicis, and WPP Media will join brand-side marketers in conversations that bridge strategy and execution.

The speaker lineup represents the market's diversity and ambition. Grace Nguyen from GrabAds, Tin Le from Coca-Cola Indochina, and Bui Ngoc Anh from Skinetiq will discuss how Vietnamese brands are turning creative thinking into competitive advantage.

The event brings together the entire marketing ecosystem, from CMOs and creative directors to content creators and marketing technology partners. This cross-pollination of perspectives aims to spark collaborations that outlast the summit itself.

The Ripple Effect

Vietnam's creative economy is gaining recognition across Asia Pacific, and this summit could accelerate that trend. By creating space for deeper dialogue about creativity's business value, the event helps elevate marketing from a support function to a growth engine. The conversations happening in Ho Chi Minh City on April 24 may shape how Vietnamese brands compete globally in the years ahead.

The Marketing + Media Alliance serves over 800 member companies worldwide, including Vietnam's leading brands and agencies like Abbott, Google, Heineken, and TikTok. Their investment in this summit signals confidence in Vietnam's creative talent and market potential.

Registration is open now through the MMA Creative Summit 2026 website, inviting anyone passionate about where creativity and commerce intersect to join the conversation.