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This year's London Marathon will feature 76 runners attempting 73 Guinness World Records in costumes ranging from drag queens to human body parts. Each record attempt carries a personal story of loss, survival, or advocacy paired with charitable fundraising.
North Texas runner Bal Joshi just set a Guinness World Record by completing seven marathons on seven continents in seven days while wearing traditional Nepali clothing. He finished the grueling challenge in just over 34 hours and 50 minutes while honoring his heritage and raising money for charity on every continent.