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For the first time in history, fewer than 1 in 11 American adults now smoke cigarettes, marking a stunning public health victory. The 2025 smoking rate of 9% represents a dramatic fall from the 42% who smoked in the mid-1960s.
Sweden is close to becoming Europe's first smoke-free nation by making vaping and nicotine pouches accessible to adult smokers. Countries that embrace safer alternatives are seeing dramatic drops in smoking rates and tobacco deaths.
Australia is sending $5.9 million to the Northern Territory to shut down illegal tobacco shops and fight organized crime. The funding will modernize laws, close down criminal operations, and protect public health in the region with the country's highest smoking rates.
Amsterdam just became the first capital city to ban advertisements for meat, fossil fuels, and high-carbon products like flights and cruises. More than 50 cities worldwide are following suit, using the same approach that successfully reduced smoking rates.
England's proposed smokefree generation law could push smoking rates below 5% among young people decades earlier than expected, potentially saving 88,000 years of healthy life by 2075. The bold policy would progressively raise the legal age for tobacco sales, ensuring anyone born in 2009 or later can never legally buy cigarettes.
After 25 years of steady increases, lung cancer deaths among European women are predicted to stabilize in 2026, thanks to declining smoking rates. Millions of lives have been saved since 1988 through tobacco control policies across Europe.