3 results for "sports innovation"
🦸 Community HeroesFour years after his tearful Olympic farewell, three-time gold medalist Shaun White is revolutionizing snowboarding with a $15 million league that's giving athletes better pay and reimagining competition. The former "Flying Tomato" is heading back to Italy next month as a mentor instead of a competitor, shaping the sport's future from outside the halfpipe.
🚀 InnovationSouth Africa's U21 men's hockey team used smart social media strategy to secure four sponsorships in just two weeks, proving amateur sports can unlock commercial potential. Their content-first approach eventually landed a major investment sponsor, easing financial pressure before the World Cup.
The Boston Celtics are proving that innovation knows no bounds, using the popular NBA 2K video game's player data system to prepare for their matchup against the Toronto Raptors. The creative approach paid off with a decisive 125-117 victory, showcasing how thinking outside the box can lead to success.