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The 2025 Women's Rugby World Cup in England brought $399 million to local economies and tripled attendance, proving women's sports can deliver massive returns. The tournament's success created a new blueprint that Australia and the USA will follow for future events.
Morocco generated €1.5 billion hosting the 2025 Africa Cup of Nations, funding 80% of its 2030 World Cup infrastructure while creating 100,000 jobs. The tournament turned sports investment into economic triumph, giving the kingdom a decade of development in just two years.
Morocco condensed a decade of infrastructure development into just 24 months by hosting the Africa Cup of Nations, creating over 100,000 jobs and boosting economic growth to 4.5%. The tournament proved so successful that 80% of sports investments have already been recouped.