Read the latest positive news, breakthroughs, and inspiring stories about packaging innovation, curated daily by BrightWire.
The plastics industry just unveiled a roadmap to slash greenhouse gas emissions from water and soda bottles by more than half in the next 25 years. The plan relies on proven technologies already being tested today.
PepsiCo reduced its virgin plastic packaging by 6% in 2025 while incorporating 18% recycled content across its global operations. The beverage giant's progress shows how major corporations can make measurable environmental wins even while facing global recycling infrastructure challenges.
Major companies slashed single-use plastic packaging by 16.4% in 2024 as new regulations turn sustainable packaging from a nice-to-have into a must-have. Laws taking effect in 2026 across the EU, UK, Canada, and California are making plastic reduction a competitive advantage rather than just a cost.
Major consumer brands are backing a bold plan to replace flexible plastic packaging with innovative paper alternatives. The movement signals a major shift toward sustainable packaging solutions.
California just released a detailed plan showing exactly how the state will dramatically reduce single-use plastics over the next decade. The blueprint supports groundbreaking legislation that makes producers responsible for cutting packaging waste while boosting recycling and reuse.
AS Watson, the world's largest health and beauty retailer, just committed to slashing virgin plastic in packaging by 21% by 2030. The company is already making changes in stores across China, Europe, and the Philippines that are saving tons of plastic right now.