Read the latest positive news, breakthroughs, and inspiring stories about sports business, curated daily by BrightWire.
The Milwaukee Brewers are making things right for fans who felt shortchanged by their decade-old ticket promotion. After listening to customer feedback, the team found a creative solution that honors both the original promise and the fans' loyalty.
While NFL teams are selling billion-dollar stakes to private investors, the Green Bay Packers can't follow suit. Their unique community ownership structure keeps the team in the hands of 539,000 fans instead of billionaires.
Former Puma executive Abhishek Ganguly is building Agilitas Sports to become India's first world-class sportswear brand. Cricket legend Virat Kohli believed in the vision enough to walk away from a $36 million deal.
A Swiss running shoe startup turned a garden hose experiment into a $4 billion sports brand that's reshaping how we think about athletic footwear. On's radical CloudTech sole design is proving that innovation still wins in an industry dominated by giants.
Super Bowl champion Russell Wilson is stepping off the field and into a new chapter, transforming lessons from elite sports into a thriving portfolio of brands. His secret? A simple question his father taught him: "Why not you?"
The University of Tennessee's athletic success has sparked a fundraising revolution, with donations skyrocketing nearly fivefold in just five years. Winning teams aren't just filling stadiums—they're transforming the entire university's financial future.
The WNBA's newest team went from not knowing if they'd have a season to assembling an entire roster in just over two weeks, breaking attendance records along the way. President Teresa Resch shares how they pulled off building a professional sports franchise at startup speed.
The Basketball Africa League is expanding beyond games into a full economic ecosystem. Leaders in Kigali unveiled plans to transform African basketball into a franchise model creating jobs and investment opportunities across the continent.
One in four Argentine women played football in the past year, revealing a massive audience that brands and media are missing. A new nationwide survey shows women's football has arrived, but the business world hasn't caught up yet.
After thousands of Liverpool supporters protested with yellow cards and spending boycotts, the Premier League champions reversed planned ticket price increases. The victory shows what happens when fans unite for fairness.
Track legend Allyson Felix is using her business platform to reshape women's sports from the inside. Through two companies, she's backing female athletes and building the infrastructure women's sports needs to thrive.
A soccer team with 2 million followers is choosing relegation to build a lasting home and fanbase. It's a gutsy move that prioritizes sustainability over ego.