Eurovision Launches Asian Edition in Bangkok This November

The Eurovision Song Contest, watched by over 100 million people worldwide, is bringing its famous celebration of music and unity to Asia for the first time ever.

Bangkok, Thailand will host the debut Eurovision Song Contest Asia in November 2026, with at least 10 countries confirmed to compete. Thailand, South Korea, the Philippines, Vietnam, Malaysia, Cambodia, Laos, Bangladesh, Nepal and Bhutan are all taking part, with more nations expected to join before the final.

"As we mark the 70th anniversary of the Eurovision Song Contest, it feels especially meaningful to open this next chapter with Asia, a region rich in culture, creativity and talent," said Martin Green, the contest's director. The timing celebrates seven decades of bringing nations together through music.

Bangkok earned hosting rights because of its natural connection to the contest's spirit. "Bangkok has always been a place where cultures come together, where music fills the air, and where celebration is part of everyday life," said Chuwit Sirivajjakul from the Thailand Tourism Authority.

The Ripple Effect

This expansion shows how shared cultural moments can bridge continents and bring people together in celebration. The original European competition has proven that music transcends borders, and now that same magic will connect Asian nations through their unique artistic voices.

The Asian edition joins the main Eurovision competition, which will feature 35 countries in Vienna this May. While some European nations are boycotting over political disputes, the Asian launch focuses on what Eurovision does best: putting music first and creating moments of joy that audiences can share together.

The contest represents a fresh opportunity for Asian artists to showcase their talent on a regional stage while celebrating the diversity that makes each country special.