Ferrari Unveils First Electric Car With 1,050 Horsepower

Ferrari just did something it's never done before, and the result is turning heads across the automotive world.

The Italian supercar maker unveiled the Luce in Rome, its first-ever electric vehicle and its first five-seater. If you saw it on the street, you might need a moment to recognize the prancing horse badge because this Ferrari looks nothing like what came before.

That's entirely the point. Ferrari partnered with LoveFrom, the design firm led by Jony Ive and Marc Newson, to create something that works where traditional combustion engines can't. The result challenges every assumption about what a Ferrari should look like while delivering the emotion the brand has built its legacy on.

The exterior divides opinion with its bold two-tone design and S-duct borrowed from Ferrari's racing heritage. The front creates a visual trick that makes the car appear more aggressive than its sedan proportions suggest, and a black element flows uninterrupted from hood to tail.

But step inside and skeptics become believers. The cabin feels like the opposite of today's screen-heavy interiors, with precision-machined metal knobs, toggles, and switches that click with satisfying weight. A stunning three-spoke steering wheel machined from 100% recycled aluminum houses the instrument cluster, and custom OLED displays appear only where they truly enhance the driving experience.

Every detail received obsessive attention. The E Ink key changes color when docked, mechanical dials sit in precision-machined aluminum housings, and seat controls work intuitively without menus or complexity. It's a thoughtful pushback against the industry's rush toward touchscreens.

Under the body sits a 122 kWh battery pack built entirely in Maranello, Ferrari's home factory. Four electric motors, one at each wheel and derived from the F80 supercar, deliver a combined 1,050 horsepower. The trunk offers 597 liters of space, the largest in any Ferrari ever made.

The Ripple Effect

Ferrari's move into electric vehicles signals a broader shift in luxury performance. By proving that going electric doesn't mean abandoning craftsmanship, emotion, or driving passion, the Luce opens doors for heritage brands to embrace new technology without losing their soul. When a company famous for roaring V12 engines can create an electric vehicle this compelling, it shows the entire industry what's possible when innovation meets tradition.

The Luce proves the future of performance cars can be just as thrilling as their past.