Golf Star Justin Thomas Launches $20 Sunscreen After Cancer Scare

When Justin Thomas was just 26 and ranked number one in the world of golf, a routine checkup changed everything. His dermatologist found a concerning mole on his left leg that turned out to be melanoma.

The diagnosis came during one of the brightest moments in Thomas's career. He had just won the 2017 PGA Championship and FedEx Cup, earning PGA Tour Player of the Year honors along the way.

"Knowing how close I was to a life-threatening situation was a real wake-up call for me," Thomas says. Doctors caught it early and removed the mole successfully, leaving only a scar and a powerful new purpose.

Thomas went back to competing and winning, including capturing his second major championship in 2022. But now he had an additional goal beyond golf: finding a sunscreen that actually worked without breaking the bank.

The problem was simple but frustrating. High-quality sunscreens with clean ingredients cost a fortune, while affordable options contained ingredients Thomas didn't want on his skin after reading the labels.

So he created WearSPF, a sunscreen brand designed for athletes and anyone who spends time outdoors. Every product is under $20, sweat and water-resistant for 80 minutes, and made without harmful chemicals.

The Ripple Effect

Thomas isn't just selling sunscreen. He's building a movement to normalize skin protection, especially for young athletes who spend hours in the sun without thinking twice.

"I urge everyone to wear sunscreen and to go get your annual skin check," Thomas says. "Doing so saves lives."

WearSPF offers something for everyone: chemical and mineral options in lotions, sprays, and sticks. Thomas personally tests each product on the golf course, applying spray before he starts and using the pocket-sized stick at the seventh and 14th tees.

The approach is working. Thomas recently finished third in the 2025 PGA Championship, protected from sun to finish.

For Thomas, sunscreen is performance equipment, just like a helmet or shin guards. "A sunburn has severe negative impacts on your body, including recovery, dehydration, inflammation, and fatigue," he explains.

His message to aspiring golfers is direct: "Wearing sunscreen should be part of your warm-up routine, and if not, you're not ready to play."