Indonesia and Saudi Arabia Partner on Creative Economy

Two nations are proving that creativity can build bridges as powerful as any formal treaty.

Indonesian Creative Economy Minister Teuku Riefky Harsya met with Saudi Minister of Culture Prince Badr bin Abdullah in Jakarta this week to forge a new partnership centered on culture and innovation. The collaboration taps into a relationship that goes beyond diplomacy, rooted in shared spiritual values and decades of people-to-people connections.

The creative economy has become a strategic priority for both countries as they seek sustainable growth. Indonesia's creative sector spans 17 subsectors, blending traditional cultural heritage with modern innovation to generate economic value.

The ministers identified several exciting areas for collaboration. These include joint participation in the World Expo, strengthening the hajj and umrah experience through creative products, and exchanging talent and technology between nations.

Saudi Arabia is rolling out impressive incentives to attract international creators. Prince Badr revealed that the kingdom offers film co-production support covering 60 to 65 percent of production costs, making it an attractive destination for filmmakers worldwide.

The partnership extends to intellectual property protection and brand development. Saudi Arabia's "Saudi 100 Brands" program accelerates local designers, while sustainable fashion initiatives include eco-friendly ihram garments for pilgrims.

Both nations will collaborate on the World Conference on Creative Economy in Jakarta in 2026. The event will showcase how cultural heritage combined with innovation can drive economic growth on a global scale.

The Ripple Effect

This partnership shows how two nations can leverage their cultural strengths to create economic opportunities for millions of creators. Film producers, fashion designers, game developers, and artists in both countries now have access to new markets, funding, and collaborative opportunities.

The focus on protecting intellectual property and developing local brands means creators can build sustainable careers. Educational programs through Saudi arts institutions will nurture the next generation of creative talent across both nations.

By strengthening the hajj and umrah ecosystem through creative products, the partnership also enhances the experience for millions of pilgrims who travel between the countries each year. This fusion of spirituality and creativity demonstrates how tradition and innovation can work hand in hand.

Two nations are proving that shared values and creative vision can build a brighter economic future together.