Meta Spins Off VR Fitness Game After User Outcry

When Meta announced it would stop adding new content to Supernatural, thousands of users who had found joy in virtual reality workouts refused to stay silent.

Their protest worked. Meta is now spinning off Supernatural into an independent company called Supernatural Health, set to take over the app later this year.

The backstory makes this victory even sweeter. Meta fought an eight-month antitrust battle with the FTC to acquire Within, Supernatural's creator, in a deal worth around $400 million. Just a few years later, the tech giant laid off much of its VR team and announced it would abandon new content for the game.

But Supernatural wasn't just another app to its users. It was a daily ritual that made fitness feel less like punishment and more like play. People built routines around it, formed communities, and genuinely looked forward to their workouts.

The original founders are back at the helm of Supernatural Health, promising the same coaches, the same energy, and the same obsession with making fitness the best part of your day. They're building the new company from the ground up with one clear mission: serving their devoted community.

Meta's role in this transition has been surprisingly supportive. The company provided resources during a critical growth phase and recognized that Supernatural's community deserved better than a slow fade into obsolescence.

The Bright Side

This story shows what's possible when companies actually listen to their users. Supernatural's community didn't just complain online. They organized, spoke up, and made it clear their app mattered deeply to their daily lives and health journeys.

One user captured the emotional weight of this news perfectly in the public Supernatural Facebook group. "We all felt like it was purchased to kill," they wrote. "I am such a sap. Why am I tearing up?"

It's rare to see big tech show mercy, and even rarer to see a beloved product escape the corporate graveyard. The Supernatural team gets a second chance to do what they do best: help people fall in love with movement.

Sometimes the good guys win, and the app that made thousands of people excited about breaking a sweat gets to live another day.