Vietnam Tourism Eyes 25M Visitors With Green Tech Push

Vietnam just proved that tourism can grow smarter and greener at the same time. The country's biggest travel showcase brought together hundreds of companies committed to making vacations better for both people and the planet.

The Vietnam International Travel Mart 2026 attracted 90,000 visitors eager to see how technology and sustainability are reshaping travel. The event connected more than 300 Vietnamese tour operators with 150 international travel companies, creating partnerships that will shape vacations for years to come.

The numbers tell an impressive story. The fair introduced 15,000 tourism products designed with green practices in mind. On social media, the event generated 35 million views and interactions on TikTok alone, showing how hungry travelers are for sustainable options.

Cao Thi Ngoc Lan from the Vietnam Tourism Association explained the vision. The fair gave businesses access to smart tourism models and modern tech solutions that make trips more enjoyable while protecting natural resources. Visitors learned about AI applications that help travelers find sustainable destinations faster and easier.

The event featured workshops on digital era tourism trends and green travel models that benefit local communities. Business matching sessions produced cooperation agreements connecting key international markets with Vietnamese destinations, from the highlands of Gia Lai to the coasts of Ca Mau.

Last year showed the potential. Vietnam welcomed 21.5 million international visitors and 135.5 million domestic tourists. These numbers already position the country as a major travel destination in Southeast Asia.

The Ripple Effect

The commitment to green growth means more than marketing slogans. Local provinces are developing tourism products that protect their natural beauty while creating jobs. When visitors choose sustainable tours, they support communities that preserve forests, protect wildlife, and maintain cultural traditions.

Digital transformation makes these eco-friendly options easier to find and book. Smart tourism platforms connect conscious travelers directly with local guides and family-run businesses, keeping more money in the communities visitors explore.

Now Vietnam aims even higher. The tourism sector plans to welcome 25 million international visitors and 150 million domestic tourists this year, proving that growth and sustainability can work hand in hand.