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Major League Baseball launched "Flow Mayor," a vibrant Spanish-language campaign honoring the deep influence of Latin culture on America's pastime. The year-long celebration features Grammy-winning artists, cultural icons, and exclusive drops throughout the 2025 season.
Puerto Rican superstar Bad Bunny delivered the first ever Super Bowl halftime show performed entirely in Spanish, turning the stadium into a joyous celebration of Latin culture. The historic performance focused on unity and cultural pride while entertaining tens of millions of viewers worldwide.