Nigerian Startup Helps Businesses Manage Digital Identity

Small business owners in Nigeria just got a powerful new tool to manage their online presence without the usual hassle or cost.

Maiaddy, a location technology startup, launched Maiaddy Business this month to help Nigerian entrepreneurs create, verify, and update their business information from a single platform. The free service lets business owners manage everything from addresses and opening hours to contact details across multiple digital channels at once.

The platform tackles a real problem. Many Nigerian small and medium businesses struggle to keep their information consistent across different websites and apps, which can confuse customers and hurt sales. One outdated phone number or wrong address can mean lost business.

Maiaddy Business works through both a website and mobile app, making it easy for entrepreneurs to claim their business profile, verify their information, and make updates whenever needed. The company says future versions will show business owners how customers are finding them online.

The launch builds on Maiaddy's earlier work creating Loccodes, a simpler way to share locations in Nigeria where traditional addresses can be confusing. Founder and CEO Obinna Onyejeli sees the new platform as a natural next step. "Nigeria is a highly entrepreneurial country, so we're launching Maiaddy Business now to provide Nigerian entrepreneurs with what is essentially a dedicated link between the loccode system and their entrepreneurial efforts," he explained.

The Ripple Effect

What makes this especially meaningful is that Maiaddy offers spatial marketing on their app completely free. For small business owners working with tight budgets, free visibility can make the difference between struggling and thriving.

As more Nigerian commerce moves online, accurate business information becomes critical for success. By centralizing this information in one place, Maiaddy is removing a barrier that has held back countless entrepreneurs from reaching customers effectively.

The platform represents more than just a tech solution. It's infrastructure that helps level the playing field for small businesses competing in an increasingly digital marketplace.