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A forgotten coastal town near the Sahara Desert is about to get a major makeover. Morocco and the UAE are transforming Lagouira into a world-class tourism village with hotels, a marina, and desert luxury experiences.
Morocco's tourism sector just shattered expectations, bringing in a record $13.8 billion in 2025 and surpassing its 2026 target a full year ahead of schedule. The North African nation welcomed nearly 20 million visitors while creating thousands of jobs and boosting local economies nationwide.
During Africa's biggest soccer tournament, Morocco's Agadir region transformed game day into a cultural journey through ancient crafts, restored landmarks, and sustainable tourism. Visitors experienced more than matches—they discovered a region honoring its past while building its future.
Morocco's tourism sector hit a milestone in 2025, welcoming nearly 20 million visitors and generating $12 billion in revenue. The North African nation is now targeting 26 million tourists by 2030 through smarter marketing and expanded flight connections.
Morocco generated €1.5 billion hosting the 2025 Africa Cup of Nations, funding 80% of its 2030 World Cup infrastructure while creating 100,000 jobs. The tournament turned sports investment into economic triumph, giving the kingdom a decade of development in just two years.
Morocco just hit a tourism milestone that has the world watching. The North African nation welcomed nearly 20 million visitors last year, leading the continent's post-pandemic travel boom.