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After years of campaigning, the River Thames at Ham in southwest London just became the city's first official bathing water site. Starting Friday, thousands of swimmers will finally have a monitored, safer place to take a dip in the historic river.
England is set to gain 13 new designated bathing spots, including the first ever on London's River Thames. Swimmers, councils, and brands are turning the growing wild swimming movement into a powerful force against single-use plastic pollution.
Thirteen beloved UK swimming spots, including a historic stretch of the River Thames, are being considered for official bathing water status that would trigger stricter pollution monitoring and force water companies to clean up their act. Local swimmers who've been diving into these rivers for years could soon have legal protection and guaranteed water quality testing.