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American teenagers are flying to Japan not just for temples and sushi, but for transformative hair treatments that turn wavy locks silky straight. Tokyo salons are now booking international tourists months in advance for their renowned straightening techniques.
Tokyo's beloved DisneySea theme park is rolling out a sparkling year-long celebration for its 25th anniversary, bringing new shows, ocean-themed decorations, and special treats to millions of visitors. The "Sparkling Jubilee" marks a major milestone for a park that's welcomed over 900 million guests since 2001.
Tokyo just turned on one of the world's largest fountains, and it's shooting water 15 stories high over Tokyo Bay. The spectacular new attraction combines water, music, and lights against the backdrop of Tokyo's glittering skyline.
Japan welcomed over 42.7 million international visitors in 2025 as travelers discover hidden gems beyond Tokyo and Kyoto. Ancient hiking trails, renovated traditional hotels, and a focus on nature experiences are drawing adventurous tourists to explore the country's lesser-known regions.
Ancient sumo wrestling is having a modern moment as thousands of international tourists pack tournaments and training sessions across Tokyo. For the second year running, all 90 days of matches sold out.
The world's first permanent outdoor Pokemon theme park welcomes visitors this Thursday in western Tokyo, bringing childhood dreams to life across six acres of forest trails and trainer towns. Presale tickets through early April have already sold out.
Japan plans to expand its overtourism management efforts to over 100 regions by 2030, helping popular destinations thrive while welcoming a record-breaking wave of international visitors. The move comes as the country celebrates its best tourism year ever, with nearly 43 million visitors spending $61 billion.
Japan shattered tourism records in 2025, welcoming over 42 million visitors despite diplomatic tensions with China. The milestone marks a powerful comeback for a country that's become one of the world's most beloved travel destinations.