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Vietnam welcomed 21.2 million visitors in 2025, growing faster than any Southeast Asian neighbor with a 20.4% jump in arrivals. Smart visa reforms and targeted marketing campaigns are transforming the country into the region's hottest travel destination.
Vietnam welcomed 21.2 million visitors in 2025, leading Southeast Asia with a 20.4% tourism surge while competitors stalled or declined. Smart visa reforms and digital nomad programs are positioning the country as the region's hottest destination.
Vietnam welcomed 21.2 million international visitors in 2025, marking a stunning 20% jump that cements the country as one of Southeast Asia's fastest-growing travel destinations. The surge came thanks to easier visa rules, more flights, and a booming middle class eager to explore the world.