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Vietnam's fastest-growing tourist region launches authentic cultural tours that preserve local traditions while boosting community incomes. Sa Pa and Bac Ha prepare for record Lunar New Year visitors with immersive ethnic experiences.
Vietnam welcomed 21.2 million international tourists in 2025, crushing pre-pandemic records by 19% and posting growth five times faster than the global average. The Southeast Asian nation is showing the world how smart policy changes can spark a tourism comeback.