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4 results for "behavioral science"
A major study of 13,635 French adults reveals that people ready to eat less meat cut their food-related emissions dramatically, with beef reductions driving the biggest climate wins. The research shows motivation matters, but we need bigger changes to hit climate targets.
Michigan State researchers discovered that AI agents designed to mirror human behavior can encourage people to cooperate more, potentially offering a path to building more generous communities. The breakthrough could reshape how we design technology that brings out the best in us.
Instead of shaming people who refused to give up their green lawns during California's historic drought, researchers tried a different approach that actually worked. Free smart irrigation devices turned water guzzlers into conservationists without anyone having to sacrifice their preferences.
Drivers who signed up for insurance programs that track their habits and offer safety tips reduced speeding by 13% and hard braking by 25%. If everyone joined, we could prevent 300,000 crashes and 100,000 injuries each year.