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Saudi Arabians took nearly 30 million trips within their own country in early 2026, spending $9.3 billion and boosting domestic tourism by 16% from last year. The surge shows how the kingdom is becoming a destination its own citizens love to explore.
Saudi Arabia will host its first DUNES Expo in November 2026, marking a major milestone in the country's push to become a global outdoor adventure destination. The three-day event in Riyadh expects 50,000 visitors eager to explore innovations in camping, water sports, and nature-based tourism.
The Middle East welcomed nearly 100 million tourists in 2025, marking a 39% jump from pre-pandemic levels and proving the region's growing appeal as a global destination. Saudi Arabia now accounts for 30% of all Middle East tourism, leading a regional comeback built on innovation and sustainable growth.
Qatar's capital city just earned a prestigious regional award for its world-class infrastructure and cultural richness. The announcement kicks off a year of celebrations showcasing why Doha has become a rising star in Middle Eastern tourism.