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Japan just approved an ambitious plan to protect 100 communities from overtourism within five years while still welcoming record numbers of visitors. The country is proving you can grow tourism and preserve local quality of life at the same time.
Japan is helping local communities tackle tourism overcrowding with funding and a clear roadmap. By 2030, the country aims to double the number of regions actively managing tourist flows while spreading visitors to rural areas.
Japan plans to expand its overtourism management efforts to over 100 regions by 2030, helping popular destinations thrive while welcoming a record-breaking wave of international visitors. The move comes as the country celebrates its best tourism year ever, with nearly 43 million visitors spending $61 billion.